"Activities for Saving Forests in Japan" under the Fashion Earth PROJECT

April 22, 2011

Ï㽶ÊÓƵ (headquartered in Minato-ku, Tokyo; President & CEO: Masahiro Okafuji), together with Hakuhodo DY Media Partners Inc. (headquartered in Minato-ku, Tokyo; President & CEO: Hisao Oomori), which has an excellent track record in environmental communications, have launched the Fashion Earth PROJECT, a project against global warming featuring a fashion theme. Under this project, Ï㽶ÊÓƵ will collaborate with more trees Intermediary Organization (headquartered in Shibuya-ku, Tokyo; Representative: Ryuichi Sakamoto) in taking initiatives to preserve forests to help offset CO2 emissions. Ï㽶ÊÓƵ will continue its efforts to expand its environmental initiatives and contribute to the prevention of global warming.