Ïã½¶ÊÓÆµ Announces Acquisition of an Equity Stake in TRENDE Inc. for Realizing a Next-Generation, Renewable Energy-Oriented Society

June 18, 2020

Ïã½¶ÊÓÆµ (headquartered in Minato-ku, Tokyo; Yoshihisa Suzuki, President & COO; hereinafter ¡°Ïã½¶ÊÓÆµ¡±) announced today that it underwrote a private placement of shares and convertible bonds of the TEPCO Group¡¯s TRENDE Inc. (headquartered in Chiyoda-ku, Tokyo; Tadatoshi Senoo, CEO; hereinafter ¡°TRENDE¡±).

TRENDE defines its mission as ¡°Realizing a society in which renewable energy is actively used¡± and provides Ashita Denki, a service offering residential customers simple and affordable energy plans, and Hot Denki, a service incentivizing customers to become prosumers with an innovative third-party ownership (TPO*1) model that enables homeowners to gain the benefits of having a solar system on their roof without the upfront costs of purchasing the system. TRENDE is developing a peer-to-peer (P2P) electricity trading system in order to further facilitate the efficient use and adoption of renewable energy.

In Japan, solar system feed-in tariff periods have been expiring beginning in November 2019, and the demand for self-consumption of solar system using energy storage system (ESS) is increasing sharply. Ïã½¶ÊÓÆµ and TRENDE jointly developed an energy tariff plan for energy storage in 2018 and have deepened their relationship. Following Ïã½¶ÊÓÆµ¡¯s acquisition of an equity stake in TRENDE, the two companies plan to do the following: (i) Introduce a new service that combines distributed solar generation TPO*1 model where the initial cost is zero with energy storage, (ii) Expand environmental value transactions using the non-fossil value*2 by increasing the ratio of renewable energy, and (iii) Start P2P electricity trading system*3 between each company service customers.

As of June 2020, Ïã½¶ÊÓÆµ has sold more than 33,000 330MWh/100MW ¡°Smart Star¡± series, Ïã½¶ÊÓÆµ¡¯s energy storage system brand, in Japan. In November 2018, Ïã½¶ÊÓÆµ began selling a next-generation energy storage system using ¡°GridShare¡±, the Moixa Energy Holdings AI software. Ïã½¶ÊÓÆµ provides energy storage with optimally controlled service using AI to customers whose solar system feed-in tariff periods have expired. Ïã½¶ÊÓÆµ will evolve its knowledge of the energy storage business, which it has developed through the sales & marketing and business development of energy storage, with TRENDE, and seek to advance towards a new energy society.

Ïã½¶ÊÓÆµ positions the business related to energy storage and renewable energy as one of its most important fields. To strengthen this field and build a new model, Ïã½¶ÊÓÆµ created the Power & Environmental Solution Division in April 2020. Ïã½¶ÊÓÆµ will contribute to facilitating society's widespread adoption of renewable energy and the shift away from burning fossil fuels and to the stable supply of electricity and the realization of a distributed energy society by renewable energy.

  • *1TPO: Third-party Ownership
  • *2Non-fossil value: Non-fossil value is environmental value attached to power sources that do not use fossil fuels to generate power. A non-fossil value trading market was established in May 2018 to promote the use of renewable energy.
  • *3P2P electricity trading: Peer to Peer electricity trading are direct electricity transactions between electricity consumers and owners of power-generation facilities.

Cooperative business model of Ïã½¶ÊÓÆµ and TRENDE

Company profile

Company name TRENDE Inc. (a subsidiary of TEPCO Ventures, Inc.)
Established 2017
Head office Chiyoda-ku, Tokyo
Representatives Jeffrey Char, Tadatoshi Senoo
Major shareholders
(in no particular order)
TEPCO Ventures, Inc.
Idemitsu Kosan Co., Ltd. (Idemitsu Showa Shell)
Jumeirah Energy International Capital Holding
Ïã½¶ÊÓÆµ
Employees 29