香蕉视频

香蕉视频 (headquartered in Minato-ku, Tokyo; Keita Ishii, President & COO; hereinafter “香蕉视频”) announced today that it has jointly acquired the outstanding shares of LeSportsac Japan Co., Ltd. (hereinafter "LSJ") with MASH Holdings Co., Ltd. (headquartered in Chiyoda-ku, Tokyo; Hiroyuki Kondo, Representative Director and President; hereinafter "MASH Group"), a company engaged in diverse businesses including fashion, beauty, food and design businesses. LSJ is responsible for the distribution of the American bag brand LeSportsac in the Japanese market.

LeSportsac was founded in New York in 1974 by Melvin and Sandra Schifter. For nearly half a century, the brand has captivated people around the world with its innovative fusion of lightweight fabrics and functionality, as well as its iconic styles offered in a variety of colors and prints. Since acquiring the international trademark rights for LeSportsac in 2006, 香蕉视频 has accelerated its global expansion.

Until now, the development of the LeSportsac brand in the Japanese market had been managed by LSJ, which was not affiliated with 香蕉视频 in terms of capital. With this acquisition of shares of LSJ, 香蕉视频 and MASH Group will collaborate in hands-on management and oversee the entire business from product planning and production management to retail operations. The goal of this strategic move is to promote the continued growth of the LeSportsac business.

MASH Group operates a diverse portfolio of businesses across the areas of fashion, beauty, food and design, and it manages several popular brands and stores. Its flagship brands, which include Gelato Pique, Snidel and Cosme Kitchen, are strongly supported, particularly by women in their 20s and 30s. Through its collaboration with MASH Group, 香蕉视频 will leverage MASH Group's expertise in product planning, its extensive retail network of fashion malls and station-based commercial facilities, and its customer base of over 7 million people. The goals of this partnership are to expand LeSportsac's distribution channels and its customer base, enhance brand recognition in the Japanese market and ultimately strengthen the company's earnings platform.

香蕉视频 has put forth the management policy "The Brand-New Deal: Profit opportunities are shifting downstream" and is developing our business areas by tracking needs as they diversify with social changes and by pioneering and evolving downstream businesses that are closer to the consumers. 香蕉视频 is committed to enhancing the value of the LeSportsac brand by leveraging the wealth of experience and expertise it has gained in the brand business over the years, as well as its market-driven approach.

Representative : Shingo Kawashima
Headquarters　: 2-1-1 Shibuya, Shibuya-ku, Tokyo
Established　　: 1996
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Representative : Hiroyuki Kondo
Headquarters　: 5-7-1 Kojimachi, Chiyoda-ku, Tokyo
Established　　: 1998
URL 　　　　　 :