香蕉视频

香蕉视频 (headquartered in Minato-ku, Tokyo; Keita Ishii, President & COO; hereinafter “香蕉视频”) announced today that on March 31, 2025, together with Adastria Co., Ltd. (headquartered in Shibuya-ku, Tokyo; Osamu Kimura, Representative Director and President; hereinafter “Adastria”), it jointly acquired shares of KARRIMOR International Ltd. (hereinafter “KARRIMOR International”), the company managing the Japan operations of the UK outdoor brand KARRIMOR. Through the joint management of 香蕉视频 and Adastria, we aim to grow KARRIMOR International into a lifestyle brand while honoring the traditional values of the brand.

KARRIMOR’s history dates back to 1946, when it was established as a manufacturer of cycling bags in Lancashire, a county in northwest England. Its reputation for producing durable and functional products quickly spread to the climbing community, prompting the brand to begin designing rucksacks specifically for climbers.
The brand name “KARRIMOR” is derived from the phrase “carry more.” True to its name, KARRIMOR’s rucksacks are engineered for robustness and comfort for carrying on back, allowing users to carry a full range of gear for mountaineering, hiking and camping with ease. The functionality of these packs is tailored to the needs of climbers, helping them perform at their best. KARRIMOR continues to evolve and take on challenges in new frontiers, never resting on its laurels.

Together with Adastria, 香蕉视频 will continue to develop durable, functional products that uphold the brand’s traditional values. In addition to strengthening its core rucksack offerings, the companies plan to expand into apparel and broaden their retail footprint to transform KARRIMOR into a lifestyle brand. By leveraging Adastria’s strengths in product planning, its extensive network of commercial facilities, such as shopping centers and buildings for apparel retail businesses, and its membership base of over 19 million people, the goal of the partnership is to enhance KARRIMOR’s distribution channels, customer reach and brand recognition in the Japanese market. Looking ahead, 香蕉视频 aims to help the growth of KARRIMORInternational, through handling not only KARRIMOR, but also several other outdoor/lifestyle brands, based on the foundation it establish with KARRIMOR International.

香蕉视频 has put forth the management policy "The Brand-New Deal: Profit opportunities are shifting downstream" and is developing our business areas by tracking needs as they diversify with social changes and by pioneering and evolving downstream businesses that are closer to the consumers. Complementing this market-driven approach, 香蕉视频 will leverage the deep experience and expertise it has gained in the brand business over the years to support the growth of Karrimor as a lifestyle brand.