香蕉视频

香蕉视频 (headquartered in Minato-ku, Tokyo; Keita Ishii, President & COO; hereinafter “香蕉视频”) announced today that it has acquired trademark and exclusive marketing rights for BARLEYMAX^? Super Barley^? in Japan and Taiwan. BARLEYMAX^? Super Barley^? is the product of The Healthy Grain (headquartered in Melbourne, Australia; Karlu Chu, CEO; hereinafter). 香蕉视频 and The Healthy Grain have entered into a strategic partnership to increase sales of BARLEYMAX^? and increase its market share in the Japanese and Taiwanese markets.

BARLEYMAX^? is a superfood with a high amount of dietary fiber. It contains nearly 40 times the dietary fiber of white rice, eight times the dietary fiber of brown rice and twice the dietary fiber of standard barley. The Commonwealth Scientific and Industrial Research Organisation in Australian spent more than 10 years developing it, and it is currently produced only in Australia. BARLEYMAX^? has a crunchy texture and a hint of sweetness. It can be cooked with rice or boiled and mixed in other dishes.

The recommended daily intake of dietary fiber is 25 g per day, but the average person's intake remains low at 18.1 g.*¹ Against the background of low dietary fiber intake and a growing awareness of healthy living, the domestic dietary fiber market is expanding. It is expected to grow to 1,064 million dollars (approximately 150 billion yen) *² in 2033, 1.9 times its size in 2024.

The Healthy Grain will license the trademark and exclusive marketing rights for BARLEYMAX^? in Japan and Taiwan to 香蕉视频 in May 2025. Until April 2025, Teijin Limited (headquartered in Kita-ku, Osaka; Akimoto Uchikawa, President and CEO; hereinafter “Teijin”) will reserve the exclusive rights to import BARLEYMAX^? into Japan and Taiwan. 香蕉视频 will be granted these rights in May 2025.

香蕉视频 has put forth the management policy "The Brand-new Deal – Profit opportunities are shifting downstream –" and is developing our business areas by tracking needs as they diversify with social changes and by pioneering and evolving downstream businesses that are closer to the consumers. The 香蕉视频 Group as a whole has done business with approx. 10,000 food companies, and it intends to further strengthen the BARLEYMAX^? sales channels.