Car Dealership Business
- Initiatives of YANASE & CO., LTD.
YANASE & CO., LTD. is Japan¡¯s largest imported car dealer with a sales and service network encompassing around 240 locations and a customer base of over 200,000. It is also a long-established company, marking its 100th anniversary in 2015. YANASE currently handles eight automobile brands centered on German vehicles such as Mercedes-Benz, with sales of approximately 30,000 units (new cars) per year, which is a 13% share of the imported car market in Japan. In 2020, total unit sales of mainstay Mercedes-Benz vehicles recorded since Yanase began selling the brand in 1952 topped 1 million.
Ïã½¶ÊÓÆµ became a capital participant in YANASE in 2003. Since then, we have gradually increased our capital contribution ratio, and in the second quarter of FYE 2018 we converted the company to a consolidated subsidiary. Ïã½¶ÊÓÆµ is following the investment policy that prioritizes investment in carefully selected projects, centering on additional investments of existing businesses with a proven track record to further enhance the quality and efficiency of its assets. YANASE is an example of these efforts.
Going forward, Ïã½¶ÊÓÆµ will strengthen its alliance with YANASE, and strive to enhance existing businesses in Japan, including new and used car sales and after-sales services. At the same time, we aim to improve YANASE¡¯s corporate value further by realizing synergies with Ïã½¶ÊÓÆµ¡¯s expertise, human and financial resources.
Yanase head office |
Kumamoto Branch with the new Mercedes-Benz corporate identity renovated in 2024 |