Construction of a sustainable material-originated value chain
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As part of Ïã½¶ÊÓÆµ's initiatives to contribute to the achievement of the SDGs, the Textile Company is working hard to build a materials-originated value chain centering around sustainable materials. We are working to create comprehensive proposals covering the entire process from the proposal of a material to the supply of products through the combination of our lineup of sustainable materials including cotton, polyester and wool and Ïã½¶ÊÓÆµ's background in production in China and the Asia region.
In 2018, Ïã½¶ÊÓÆµ began setting up a conifer-derived cellulose fiber pilot plant jointly with Metsa Group, a leader in the Finnish forest industry, and launched the Kuura brand on a trial basis in 2021. In 2019, Ïã½¶ÊÓÆµ launched the RENU Project with the goal of realizing a circular economy and has been globally developing the fiber-derived recycled polyester since then. In 2022, we launched the Wear to Fashion service collecting fiber products in the Japanese market, through a partnership with Ecommit Corporation and we continue to push forward with efforts to establish a circular economy in the textile and fashion industries.
While accelerating collaboration with Japanese and international partners with the goal of expanding the sustainable materials business, Ïã½¶ÊÓÆµ will work to contribute to the sustainability of the fashion industry by leveraging its global value chain, from raw materials to products.